The relaunch of quality tourism: CDP Real Asset in Ostuni

The relaunch of quality tourism: CDP Real Asset in Ostuni

According to ENIT data, Italian tourism generates 237.4 billion euro of added value, equivalent to 13% of the national GDP, with a total tourism expenditure of 185 billion euro and over 3.2 million employees.

CDP Real Asset operates through the National Tourism Fund, promoted together with the Ministry of Tourism, with the aim of supporting the growth and redevelopment of Italy's tourist assets to sustain the competitiveness of the national sector.

The two main directions are: redeveloping accommodation facilities that require significant investments through acquisition and subsequent development, in partnership with selected operators for management, and supporting the growth of management companies by providing – in exchange for the acquisition of real estate assets – the necessary financial resources to implement their development programmes.

An excellent example of this multilateral approach is the TH Resort in Ostuni, a property undergoing a full relaunch and with strong appeal for the most discerning clientele: a new initiative alongside the TH Resort Group (45.95% owned by CDP Equity), with 13 million euro (bringing the total investment in the property to over 27 million euro), will allow an expansion of the capacity of the property (with a further 100 rooms), equipping it with the infrastructure and services necessary for its transition to the four-star category, thus strengthening its market positioning. The works are expected to be completed by summer 2028, and according to estimates the property could then see an increase of approximately 30% in guest traffic.

This was discussed on Saturday, 9 May, at the closing event of TH Academy 2026, a training event for 700 TH Group operators, which saw the participation of the CEO of CDP Real Asset, Antonino Turicchi, along with the Chair and Vice Chair of the hospitality group, Graziano and Maria Debellini. “The new Three-Year Strategic Plan aims to further expand the number of properties and rooms in our portfolio, as well as develop new forms of tourist accommodation offerings, capable of meeting the needs of increasingly younger, more digitally oriented and experience-focused tourism”, explained Turicchi, adding, “I am referring, for example, to Hostels 2.0, an evolution of the traditional hostel to a structure with greater attention to space design, additional services shared with external clients, thus providing a high-quality experience for a broader clientele. And also to Open Airs, through the transformation of current existing structures and the creation of glamping solutions (for example lodges, chalets), expanding offerings and boosting quality”.

As of today the National Tourism Fund has a portfolio 25 properties, for a total investment exceeding 540 million euro: over 4,400 rooms, more than 50% of which are located in Southern Italy. A varied portfolio that includes:

  • Great valuable assets, such as the Thermae Berzieri in Salsomaggiore, an extraordinary example of thermal art déco, which we developed together with QC Terme and inaugurated at the end of last January.
  • Hotels with a business vocation in urban settings.
  • Resorts with high seasonality, often located in areas with high development potential.