CDP supporting Cisalfa and the competitiveness of Italian businesses

CDP supporting Cisalfa and the competitiveness of Italian businesses

New investment funds for Italy's leading sporting goods group

The history of Cisalfa began when Vincenzo Mancini and his brother Maurizio opened their first sports store in the 1970s in Tivoli. The Cisalfa brand dates back to 1988, when they had only one point of sale. The number of stores grew rapidly within a few years. First, in the capital, then in the North, which was soon followed by the purchase of several clothing chains. In 1995, Cisalfa became the leading Italian sports equipment and clothing group

Currently, the group has 149 stores with 145,000 square metres of floor space welcoming 45 million visitors a year. The stores feature 283 brands and the group has almost 3,000 employees and a turnover in excess of €500 million.

Significant figures achieved thanks to a strong focus on growth and innovation. Despite the current complexity and economic uncertainty, the strengthening of the commercial network is proceeding at pace throughout the country, making Cisalfa a model for the integration of in-store experience with an increasingly dynamic and intuitive online experience.

This is thanks to the development of the 3.0 format, with new concept stores featuring a new layout and a strong focus on sustainability, with ecological materials and low consumption lighting technology.

These initiatives were the basis for Cassa Depositi e Prestiti's involvement, in addition to banking system support, secured very quickly, with the aim of supporting the company's investments while maintaining solid financial parameters.

This is vital funding to strengthen Cisalfa's leadership and support the competitiveness of the Italian business system in terms of innovation and sustainability