The aim of the €10 million financing agreement between Cassa Depositi e Prestiti and the company, which was founded in Giavera del Montello (TV) in 1960, is to invest in the growth of the Tecnica Group by focusing on greater production efficiency through the use of digital technology, in order to consolidate the brand position of its historic sports equipment and footwear products, which are distributed in over 80 countries worldwide.
The Veneto-based group currently employs 3,900 people, has a turnover of over €560 million (96% of which comes from abroad) and is active in the winter sports footwear and equipment sector, with significant market shares worldwide through numerous brands in different sectors.
The proceeds of the financing will be used to support new investments in product and process innovation, as envisaged in the Group's 2023-2025 plan, through the modernisation of production facilities and the digitalisation of processes at a global level, involving all internal organisational functions and subsidiaries worldwide.
The Tecnica Group's investments are intended to support its strategy of diversification into international markets, first and foremost North America and German-speaking Europe, together with Italy and France, which have ample potential for further growth. The Group also aims to deseasonalise the demand currently associated with winter sports by investing in research on existing products and developing new ranges.